SCADintwo is a re-branding campaign I worked on for SCAD Inc. We presented it to SCAD's senior marketing staff. They were so impressed with our insights and direction they hired us to produce a website, an integrated online marketing plan, a buzz marketing campaign and the big ticket item... a pilot
SCADintwo video to base future video production off of. More content to come...
This typography book is branded for designers: Innovative shape, all original content and analysis, and custom printed on Neenah's Neames paper with tipped-in color photographs. The book is hand bound and very tactile. It was designed to invite the viewer in to explore the content.
This campaign
Inspiration in Numbers won a Gold Scaddy this year at SCAD's Advertising and Design competition. The 16 page booklet associates the seemingly random Pantone numbering system with powerful events in history and is meant to inspire designers to get their own creative juices flowing.
The assignment was to create a hand-bound book featuring seven great advertising professionals of the past and present. The layout of the book adheres to the rules of type. I chose an aged modern look to memorialize the contrasting ideas of each of the advertising visionaries.
I wrote these three editorials critiquing current advertising campaigns. They were published in a weekly column in the SCAD Chronicle.
Save the Breyers is an integrated brand campaign for Breyers All Natural Ice Cream. The advertising focuses on the creative ways to protect “your” Breyers from would-be disrespecters of the coveted dessert.
The Silicon Valley startup
Tesla Motors is named after the visionary genius Nicola Tesla, but they have used little of his fascinating life and story to their own benefit during their brand launch. Through research I discovered that Nicola's story has some striking similarities to the young car company. So I leveraged this connection to provide some much-needed history and aura to the brand.
House Industries doesn't need any help with their identity or visual style. They've carved out a niche in the type design industry that is all their own. I was given the assignment to create a poster for a type face. House\'s Scrawl collection appeals to my own illustrative and hand-rendered style.
Regina Spektor draws from many influences to generate her unique voice. I was inspired by her own personal illustration style as well as the graphic art that has graced her albums of the past. From the roots of her influence blooms the creative expression of Regina.
